This week Engineers Canada launched Building Tomorrows, a national marketing campaign to raise public awareness of the role of engineers in our world. This campaign is the culmination of over 14 months of effort between Engineers Canada and the engineering regulators to align on a strategy and approach to encourage Canadians to expand their perceptions of engineers—not just as builders of bridges and buildings—but as builders of solutions that make our world a better place.
The centerpiece of the campaign is a 30 second spot that will air on national speciality and conventional television over the next seven weeks. You’ll see this commercial in six of the top 10 television shows in Canada, and across the most viewed specialty channels. The campaign will be supported with digital display, social media, and video advertising. We’ll also have a media release distributed on Tuesday, April 11, and are aiming to publish an op-ed in a major national outlet.
Taken together, these efforts are designed to raise awareness of the role engineers play in our lives and to drive traffic to our campaign site at buildingtomorrows.ca. The site features several case studies and proof points of how engineers are working in diverse ways to solve some of the world’s most complex challenges.
- Social media toolkit, with images and sample posts: https://socialpresskit.com/building-tomorrows