IEEE Women In Engineering Event: Brand Identity - Why it's important and how you build it

Apr 18, 2019 5:00 PM - 7:30 PM

Sexton Campus, Dalhousie University

What is your personal brand identity?  How does it support your career advancement?


It takes 5 – 7 seconds for others to form their first impressions about who we are.  What do we want them to know about us in those fleeting first moments?   Longer term, how do we consistently and authentically reinforce our personal brand? What do we need to know about ourselves to help us navigate today’s complex business environment?


During this interactive discussion, we will consider 2 key aspects of building our personal brand identity:

  1. simple tips and techniques to quickly establish a credible and genuine presence; and
  2. creating and sustaining our personal image and brand for the long term.


To register: