Writing Strategies for Winning Proposals - Dartmouth

Mar 27, 2020 8:30 AM - 4:00 PM

Writing Strategies for Winning Proposals 

Date(s):  March 27, 2020

Duration: One day

Time: 8:30 am – 4:00 pm

Member Price: $450.00 + HST

Non-Member Price: $585.00 + HST 


This course is designed for anyone who: 

  • ·   Writes internal proposals or respond to RFPs

  • ·   Works in a sales or marketing team

  • ·   New to writing proposals

  • ·   Wants to hone your proposal-writing skills

  • ·   Prepares RFPs or other proposal guidelines 


This course will look at the components of a successful proposal and common problem areas. It will also highlight trends in proposal writing and how expectations and requirements have changed.

Successful proposals are founded on information that resonates with readers and language that brings this content to life. This course will also look at how you can write to engage audiences and give you an opportunity to test your rewriting skills. A format for persuasive writing will be discussed.



  • ·         Structuring material so it flows logically and smoothly

  • ·         Deciding what information to include

  • ·         Defining your audience appropriately

  • ·         Preparing a table of contents to guide structure and flow

  • ·         Writing to engage

  • ·         Using jargon, or not

  • ·         Developing a persuasive tone

  • ·         Using images to best advantage


  • ·      Develop a more convincing and persuasive style

  • ·      Target your content for each particular audience

  • ·      Stand out from the crowd

  • ·      Craft language that engages readers and increases understanding

  • ·      Avoid common proposal-writing errors and issues



Link: https://secure.cans.ns.ca/education/render/?EventID=3222